Privacy Policy

This policy explains when and why we collect personal information about you, how we use it, the conditions under which we may disclose it to others, how we keep it safe and secure, and your rights and choices in relation to your information.

REVIEW OF THIS POLICY

We keep this policy under regular review to ensure it remains accurate and compliant with applicable law.
This Privacy Policy was last updated on 1 January 2026.

WHO ARE WE?

In this policy, “Our Parks”, “we”, “us” or “our” means:

Our Parks Ltd, a company limited by guarantee (company number 08569970).
Registered address: 10 London Mews, London, W2 1HY.

Our Parks is the UK’s largest provider of free outdoor group exercise, dedicated to reducing health inequalities through physical activity.

For the purposes of data protection law, Our Parks Ltd is the Data Controller of your personal information. This means we are responsible for deciding how your personal data is used and ensuring it is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how we handle your personal data, please contact us at:
getfitnow@ourparks.org.uk

OUR PROGRAMMES AND SERVICES

Our Parks Ltd delivers its services through a number of programmes and initiatives, all operating under the Our Parks umbrella. These include:

Our Parks
Couch to Fitness
Turn Up Tone Up
Coach Parker
Our Camps

Personal data collected through any of these programmes is handled in accordance with this Privacy Policy. Regardless of which programme you engage with, Our Parks Ltd remains the Data Controller for your personal information, unless otherwise stated.

Each programme may collect personal data necessary to deliver sessions, manage bookings, communicate updates, and support participant engagement. The types of data collected, how it is used, and your rights in relation to that data are consistent across all Our Parks programmes and services.

WHAT INFORMATION DO WE COLLECT?

INFORMATION YOU GIVE US DIRECTLY

If you use this website or register for Our Parks sessions or services, you may be asked to provide personal information, including (but not limited to):

Name
Email address
Location
Session booking details

We use this information to:

Manage your session bookings
Provide access to Our Parks services
Communicate important updates about the Our Parks programme

INFORMATION WE COLLECT INDIRECTLY

Like many organisations, we automatically collect certain information when you visit our website, including:

Technical information such as device type, IP address, browser type and operating system
Information about your visit, including pages viewed, time spent on pages, navigation paths, and referral sources

This information helps us understand how our website is used and improve our services.

We collect this information through the use of cookies, as explained below.

HOW AND WHEN YOU WILL HEAR FROM US

You have a choice about whether you receive marketing communications from Our Parks.

You can update your preferences or unsubscribe at any time by:

Clicking the unsubscribe link at the bottom of our emails, or
Contacting us at getfitnow@ourparks.org.uk

We are committed to respecting your choices and putting you in control of your data.

COOKIE POLICY AND ONLINE ADVERTISING

FIRST-PARTY COOKIES

These cookies are set directly by our website.

Google Analytics
We use Google Analytics to collect information about how visitors use our website. This includes which pages you visit, how long you stay on the site, how you arrived, and what you click on.

Google Analytics data is collected anonymously and is not used to identify you personally.

You can read more about Google’s approach to privacy here:
http://www.google.com/intl/en_uk/analytics/privacyoverview.html

Google AdSense / Google Ad Manager (DFP)
We may use Google AdSense and Google Ad Manager to display advertisements. These services use cookies to understand which adverts you see and how you interact with them.

Drupal CMS
Our website runs on Drupal. Cookies are used to support essential site functionality, including login sessions for registered users. These cookies are strictly necessary for the website to function correctly.

More information on session cookies can be found at:
http://www.allaboutcookies.org/cookies/session-cookies-used-for.html

THIRD-PARTY COOKIES

We advertise on platforms including Facebook, Instagram, Google, YouTube and TikTok, as well as other third-party websites, to raise awareness of Our Parks.

This may involve:

Advertising on specific types of websites (eg news or magazine sites)
Advertising to users of online platforms based on interests or behaviours

We may use the following techniques:

Lookalike / Similar audiences using hashed email addresses
Custom audiences / Customer matching
Saved audiences to optimise campaign performance
Tracking interactions with adverts to measure effectiveness

Third-party providers may use cookies to show you relevant ads based on your previous interactions with our website.

WHO HAS ACCESS TO YOUR INFORMATION?

We will never sell your personal data or share it with other organisations for their own marketing purposes.

We may share your information with trusted third-party service providers who act on our behalf, such as Mailchimp for email communications.

All such providers are required to:

Process your data only on our instructions
Keep your information secure
Comply with applicable data protection law

HOW LONG WE KEEP YOUR INFORMATION

We retain personal data only for as long as necessary for the purposes for which it was collected, taking into account legal, regulatory and operational requirements.

Retention periods are reviewed regularly.

If you would like more information about how long your data is retained, please contact:
getfitnow@ourparks.org.uk

KEEPING YOUR INFORMATION SAFE

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure.

Access to personal data is limited to trained staff, volunteers and contractors who need it to perform their role.

USE OF COOKIES

Cookies are small text files placed on your device when you visit a website.

They help us:

Deliver core website functionality
Improve user experience
Understand how our website is performing

You can manage your cookie preferences using the cookie preference centre displayed when you first visit the site.

LINKS TO OTHER WEBSITES

Our website may contain links to external websites operated by third parties. This policy applies only to Our Parks’ website.

We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for their privacy practices.

INTERNATIONAL DATA TRANSFERS

Your personal data may be transferred outside the UK or European Economic Area (EEA), for example where our service providers operate internationally.

Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data in line with UK GDPR requirements.

OUR PARKS PLUS (GROUPAPP) COMMUNITY

Our Parks Plus is an online community platform hosted by GroupApp
https://www.group.app

It provides access to:

Live online workouts
On-demand fitness content
Courses and community discussions

When you create an account, certain personal data (such as your name, email address and content you choose to share) is processed by GroupApp on our behalf.

Our Parks Ltd remains the Data Controller, and GroupApp acts as our Data Processor under a Data Processing Agreement.

GroupApp may store data on servers in the United States, protected by Standard Contractual Clauses approved for UK GDPR compliance.

You can request access to or deletion of your data at any time via your account settings or by contacting us at:
getfitnow@ourparks.org.uk

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this website and, where appropriate, clearly communicated.