Privacy Policy
This policy explains when and why we collect personal information about you, how we use it, the conditions under which we may disclose it to others, how we keep it safe and secure and your rights and choices in relation to your information.
REVIEW OF THIS POLICYWe keep this policy under regular review. This Privacy Policy was last updated on 1st March 2022.
WHO ARE WE?In this policy ‘Our Park’, ‘we’, ‘us’ or ‘our’ means:
Our Parks Ltd a company limited by guarantee (no. 08569970). Registered address is 10 London Mews, London, W2 1HY.
Our Parks is the largest of outdoor group exercise provider in the UK dedicated to improving inequalities through physical exercise.
Our Parks is the Data Controller of your personal information. This means that we are responsible for deciding how your personal information is used and ensuring that it is used in compliance with applicable data protection law (in conjunction with other parties, where applicable).
Any questions regarding this policy and our privacy practices in relation to this website should be sent by email to getfitnow@ourparks.org.uk
WHAT TYPE OF INFORMATION IS COLLECTED FROM YOU?INFORMATION YOU GIVE US DIRECTLY
If you use this website, you may be asked to provide us with your personal information.
We will use this information to provide you with access to your session bookings and, occasionally, to send updates about the Our Parks programme.
INFORMATION YOU GIVE US INDIRECTLY
We, like many organisations, automatically collect the following information:
- technical information, including the type of device you’re using, the IP address, browser and operating system being used to connect your computer to the internet. This information may be used to improve the services we offer.
- information about your visit to this website, for example we collect information about pages you visit and how you navigate the website, i.e. length of visits to certain pages, products and services you viewed and searched for, referral sources (e.g. how you arrived at our website).
We collect and use your personal information by using cookies on our website. More information on cookies can be found under the ‘Use of Cookies’ section below.
HOW AND WHEN YOU WILL HEAR FROM USYou have a choice about whether or not you wish to receive direct marketing communications from Our Parks programme.
We’re committed to putting you in control of your data, so you’re free to change your marketing preferences at any time by clicking the unsubscribe link at the bottom of our emails or by contacting us at getfitnow@ourparks.org.uk
COOKIE POLICY AND ONLINE ADVERTISINGFIRST PARTY COOKIES
These are cookies that are set by this website directly.
Google Analytics: We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore, do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.
You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.com/intl/en_uk/analytics/privacyoverview.html
Google Adsense/DFP: We use Google Adsense and DFP Small Business to display adverts on some parts of our websites. These use cookies to store information about what pages you visit, and which adverts you are shown. You can read more about Google's Adsense cookie policy and DFP cookies
Drupal: Our Web Applications runs the popular Drupal CMS and cookies are used to store basic data for some interactions with Drupal, and whether you have logged into Drupal.
We use a session cookie to remember your log-in for you if you are a registered user and we deem these as being strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken.
More information on session cookies and what they are used for at http://www.allaboutcookies.org/cookies/session-cookies-used-for.html
THIRD PARTY COOKIES
We advertise on Facebook and Google and Tik Tok as well as some other online platforms such as Instagram and YouTube. We also place adverts on other websites to promote general awareness of Our Parks. We do this by:-
- Advertising on particular types of websites - for example newspapers and magazines' websites .
- Advertising to people signed up with an online platform (such as Facebook or Google) based on what the platform knows about them.
We may use the following re-marketing processes on some or all of specific online platforms.
- 'Look-alike' / 'Similar' audiences: We send a list of 'hashed' email addresses to an online platform such as Facebook or Google (hashing is a security measure whereby the personal information is turned into a code).
- 'Custom audiences'/ 'Customer matches': We use a similar method as above to send information about our marketing campaigns to people who have already signed up for these.
- 'Saved' audiences to remember which supporters on Facebook are most likely to respond to our marketing.
- Tracking people's interactions with our adverts so that we know when an individual has clicked on an advert. This allows us to measure the effectiveness of our campaigns.
In some of the above instance, this means that if you have already visited our website, we can direct you back to it through ads shown on sites you visit across the internet by third party vendors. These third-party vendors include Google and Facebook and Tik Tok. All parties may use cookies to serve these ads based on your past visits to our website.
WHO HAS ACCESS TO YOUR INFORMATION?We will never sell or pass on any of your details to another organisation for them to use for their own purposes.
We may, however, use third party organisations to help deliver services on our behalf, for example Mailchimp for distributing our email newsletters.
At all times we will ensure that we look after your details responsibly – and that any organisations using your information on our behalf do the same.
HOW LONG IS YOUR INFORMATION KEPT FOR?We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal information for is determined by operational and legal considerations. We review our retention periods on a regular basis.
If you would like to know more about how long we hold your personal data for – please email us at getfitnow@ourparks.org.uk
KEEPING YOUR INFORMATION SAFEWhen you give us personal information, we take steps to ensure that appropriate technical and organisational controls are in place to protect it.
USE OF COOKIES'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit.
Cookies help us to deliver a more personalised experience when you visit this website and helps us to continually improve our services. For example, cookies allow us to provide you with targeted content, allow certain website features to function properly and help us understand how well this website is working.
Some of these cookies can be enabled/disabled by selecting your preferences in the preference centre you are presented with when first interacting with this site.
LINKS TO OTHER WEBSITESThis website may contain links to other websites run by other organisations. This policy applies only to this website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other websites even if you access those using links from this website.
In addition, if you linked to this website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the privacy policy of that third party site.
TRANSFERRING YOUR INFORMATION OUTSIDE OF EUROPEThe information which you provide to us may be transferred to countries outside the European Economic Area (“EEA”).
By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. You should be aware that these countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.
If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.
We undertake regular reviews of who has access to information that we hold to ensure that your info is only accessible by appropriately trained staff, volunteers and contractors.
CHANGES TO THIS POLICYAny changes we may make to this policy in the future will be posted on this website. The changes we may make will reflect our processing activities and/or any changes to data protections laws. If we make any significant changes we’ll make this clear on this website.