MERRELL ANNOUNCES NEW PARTNERSHIP WITH OUR PARKS

The world’s number one rugged outdoor footwear brand, Merrell, is partnering with Our Parks, an organisation that hosts free and affordable, group exercise classes, led by experienced, fully qualified instructors, at parks across Greater London and surrounding counties.

Merrell and Our Parks share an ambition to encourage people to use ‘nature’s gym’ to improve health and fitness levels as well as bring a sense of pleasure and play to outdoor activity.

This joint initiative will aim to increase participation and awareness of the scheme as it expands throughout the London boroughs and beyond.

Launched in 2014, Our Parks works with councils and development agencies to offer quality group outdoor exercise programmes for users (parkers) in local parks and community settings for free or low cost. With the aim of improving the health

outcomes of individuals, users can register on the Our Parks website or download the app to book onto classes that are delivered by over 200 highly qualified coaches.

Hugh Sweeney, Marketing Manager at Merrell UK said: “The partnership with Our Parks is a natural fit for Merrell as it allows the brand to help support and encourage outdoor exercise at a grassroots level. Our Parks is a fantastic initiative that brings Merrell’s ‘nature’s gym’ philosophy to life.

“We’re very excited to help grow participation of Our Parks’ exercise classes and inspire people to get outside and get active in the great outdoors.”

Born Barikor, Founder of Our Parks said: “We are delighted to welcome Merrell on board and to be aligning our brand with one that shares so closely our mission of getting people fit and active in outdoor spaces. As the interest and understanding of the important role outdoor exercise plays on health and wellbeing continues to grow, we consider this partnership a vital step forward towards making our nation more active.

“Our aim is to get 100,000 parkers exercising weekly for free by 2018 and I’m sure Merrell is the right sponsor to help us achieve this. Free fitness is at the heart of Our Parks and we want to provide the masses with access to professionally led fitness classes 365 days a year.”

For more information on Merrell visit www.merrell.co.uk and to discover more about Our Parks head to www.ourparks.org.uk.

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